Write Ideas Communications
Select an organisation whose marketing communications appear problematic?
for uni, we need to Write a huge essay on an organisation whose marketing communications appear problematic. I can't think of one. We need to write about WHY it's problematic and how to improve it, but I just can't think. Any ideas?
Bell Canada
First off they had that incident with the reference to the Holocaust!
They used to use two beavers (Frank and Gordon) and then they just got rid of them for no apparent reason.
And if you take a look at a recent ad here http://qml.quiettouch.com/files/publishing/marketing/MarketingDaily/2008/Bell_0807.jpg you can see that they end their ads in a bold blue "er". I don't think anyone really knows why, and I've personally found it quite annoying. I think that could be the main focus because of the unclarity, and you could dive into why they would change campaigns, and how the new campaign is so different and ambiguous. lol good luck
jb
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